Full-stack product manager and builder. I build things for people, not users.
Fold launched bitcoin selling in 2024, which meant ~5,000 users needed tax documents by mid-February 2025. By December, they were seeing tax emails from Coinbase and other crypto platforms and wondering where Fold's was. I got bandwidth in November, built a prototype, became the crypto tax expert, coordinated 8+ stakeholder groups, and shipped in 10 weeks with 2 engineers and a junior designer. Mid-January; a month ahead of deadline.
Fold users could already earn and buy bitcoin. Competing with Strike and Coinbase meant completing the loop. I built the prototypes, navigated a complex stakeholder landscape, and embedded in the Bitcoin community to understand the full user spectrum. Then shipped Sell, Receive, and Direct to Bitcoin, completing the Bitcoin Flywheel. Trade volume jumped 50%.
Fold's Spin Wheel was the company's most beloved feature and its biggest financial liability. I inherited it and spent 18 months navigating the tension between what users loved (massive rewards) and what the business needed (sustainability), eventually landing on a model that works at any Bitcoin price up to $1M while still driving 50k daily spins.
The community had been asking for notification preferences for three years. At a startup, bandwidth is always the blocker. So I found a way to ship it without engineering.
Tabletop RPGs have two accessibility problems: trying new things with strangers is intimidating, and traditional fantasy isn't for everyone. I identified that GenAI uniquely solves both, private experience plus dynamic worldbuilding, and built Story Mode to prove it.