Rebuilt how Fold got product approved across a dozen outside partners and vendors - direct contacts, documentation they didn't have to ask for, and a shared map of the app. Approvals went from weeks to days, with no more surprise scrambles.
A two-sided marketplace for recurring vendor markets, built solo against one real Austin organizer's actual workflow - IG DMs for intake, Venmo for money, a spreadsheet for the roster, Canva for the booth map. Live in production behind an invite gate.
Preserved and future-proofed a cultural archive that would have been lost to deprecated infrastructure.
Reworked Fold's referral program so bonuses paid out on real usage rather than a claimed card, and took an affiliate channel from zero to one with major names in bitcoin media. In peak months it drove ~20% of new growth.
Fold's onboarding had turned into a feature-by-feature tour for people who didn't know the product yet. I rebuilt it around what the company was actually for and cut the friction at the front door - more people got in, and more of them upgraded to paid.
Eighteen months and eight iterations to turn Fold's most beloved (and most expensive) feature into something sustainable. Still drives 50k DAU.
Shipped three features over six months - selling bitcoin, receiving it, and auto-converting deposits - across two custodians with incompatible APIs. Trade volume rose 50%.
Personal Projects·2026
Booth fees for a vendor marketplace, designed so the platform never touches the funds. Two rails split by whether the money can identify itself, a deadline the database enforces, and three regulatory obligations closed by structure instead of process.
Thousands of cards were about to expire. I built the replacement system and used the forced reissue to reach dormant users and pull them back in - user confirmation instead of auto-shipping, 1-2% ticket rate.
Three-year community ask, zero engineering bandwidth. Shipped as a third-party integration with a Figma-designed custom page; 50% of users adjusted their preferences.
Shipped the integration in 10 weeks - a month ahead of the IRS deadline. 80% of eligible users pulled their 1099; 1% ticket rate
An AI-powered storytelling platform I designed and built solo - a private narrator that builds any world you ask for, so you can try tabletop roleplaying on your own. It's live with a small set of users and in constant iteration.